About Us

Drawing on our decades of experience in the fields of design, print work, and product development, Stand Out Custom delivers targeted, unique solutions for all your promotional product needs.

Helping creative business owners and organizations of all sizes stand out in the crowd and truly connect with their customers is our passion – when they succeed, we feel like rockstars! With services ranging from product design and sourcing to eCommerce store management and product fulfillment, at Stand Out Custom we save our customers time and money – serving as an extension of their business team.

TAMARA HOFFBAUER, OWNER/CREATIVE DIRECTOR

Tamara is a Hoosier native with an obsession for great design. Throw in a background in theatre arts; mix with two decades of business ownership and top with a wide range of experience in selling and buying products both B2B and B2C and you get someone who loves details, imaginative solutions, and creative new products. When not dreaming up new and complicated projects for the Stand Out Custom team, she’s likely to be hanging out with a menagerie of four-legged friends both domesticated and wild – she’s been known to repair butterfly wings and feed feral cats. (Well, let’s be honest – she doesn’t just feed them, she crafts little houses for them and installs heated blankets, ‘cause that’s how she rolls.) Her perfect vacation involves books, beaches, and craft beer, not necessarily in that order.


JEFF DEAN, OWNER/PRODUCTION MANAGER

Jeff hails from Southwest Missouri, moved to a small town in Iowa, then landed in Indiana by way of Chicago after following a girl home (see above). A fan of travel of all sorts, he once rode a motorcycle across the entire Western half of the US and parts of Canada – which may help explain his love of logistics as well as his sense of wanderlust. A student of theatre and philosophy, Jeff went on to spend 20+ years working with technology in the publishing industry, where he honed his problem-solving skills while learning to navigate corporate America. Today he works full time on the Stand Out Custom team wearing a variety of hats (both real and imaginary). After many years together Jeff and Tamara somehow manage to keep laughing at each other’s stupid jokes and sharing the work load at home and in the studio… as long as they can agree on what music to listen to.